DEMOGRAPHICS

(Who, What, When, Where - Specific To Customer Demographics)

LOCATION (demographics)

Physical Location Address

  • Region
  • Country
  • City
  • Zip/Postal Code
  • Address
  • Market Area
  • Dropped Pin
  • Airport

Relation to Location

  • Everyone in this location
  • People who live in this location
  • People recently in this location
  • People traveling in this location

HOME (demographics)

Homeownership

  • First time Homebuyer
  • Homeowners
  • Renters

Household Composition

  • Family-based Households
  • Housemate-based households
  • Grandparents
  • New parents
  • Veterans in home
  • Working women
  • Young & hip
  • Young adults in home

Home Type

  • Apartment
  • Condo
  • Home Value
  • [$50k-$2m+]
  • MultiFamily Size
  • Property Size [.01-40+Acres]
  • Single
  • SQ Footage [1000-3499+ sq.ft.]
  • Year Home Built [1900-2011+]

WORK (demographics)

Office Type

  • Home Office
  • Small Business
  • Small Office

Industries

  • Administrative
  • Architecture & Engineering
  • Arts, Entertainment, Sports & Media
  • Business & Financial Operations
  • Cleaning & Maintenance
  • Community & Social Services
  • Computer and Mathematics
  • Construction & Extraction
  • Education and Library
  • Farming, Fishing & Forestry
  • Food Preparation & Services
  • Government Employees
  • Healthcare & Medical
  • IT & Technical
  • Installation & Repair
  • Legal
  • Life, Physical & Social Science
  • Management
  • Military
  • Nurses
  • Personal Care
  • Production
  • Protective Service
  • Retail
  • Sales
  • Temporary & Seasonal
  • Transportation & Moving
  • Veterans

Employers

Job Titles

LANGUAGES (demographics)

  • Arabic
  • Chinese
  • Czech
  • Danish
  • Dutch
  • English
  • Finnish
  • French
  • German
  • Polish
  • Hebrew
  • Hindi
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Norwegian
  • Portuguese
  • Romanian
  • Russian
  • Spanish
  • Swedish
  • Thai
  • Turkish
  • Vietnamese

PARENTS (demographics)

  • Expectant Parents
  • New Parents
  • Parents with Preschoolers
  • Parents with Preschool Kids
  • Parents with Early School Kids
  • Parents with Teenagers
  • Parents with Preteens
  • Parents with Adult Children
  • Parents (All)

Schools

Field of Study

EDUCATION (demographics)

Education level

  • In High School
  • Some High School
  • High School Grad
  • Professional Degree
  • In College
  • Some College
  • Associate's Degree
  • College Grad
  • In Grad School
  • Master's Degree
  • Doctorate Degree
  • Unspecified

Undergrad Years

POLITICS [U.S.] (demographics)

  • Us Politics (Very Conservative)
  • Us Politics (Conservative)
  • Us Politics (Moderate)
  • Us Politics (Liberal)
  • Us Politics (Very Liberal)
  • Self reported
  • Likely to engage in politics (Conservative)
  • Likely to engage in politics (Liberal)
  • Donate to conservative causes political causes
  • Donate to liberal political causes

RELATIONSHIP (demographics)

Interested In

  • Men
  • Woman
  • Men & Woman
  • Unspecified

Relationship Status

  • Single
  • In a Relationship
  • Married
  • Engaged
  • Civil Union
  • Complicated
  • Open Relationship
  • Domestic Partnership
  • Separated
  • Divorced
  • Widowed
  • Unspecified

FINANCE (demographics)

  • Net Income [$30,000 - $500,000+]
  • Net Worth[$1-$2,000,000+]
  • Liquid Assets[$1 - $3,000,000+]

LIFE EVENTS (demographics)

  • Anniversary within 30 Days
  • Away from Family
  • Away from Hometown
  • Long-Distance Relationship
  • New Job
  • New Relationship
  • Newly Engaged [3 months, 6 months, 1 year]
  • Newlywed [3 months, 6 months, 1 year]
  • Recently Moved
  • Upcoming Birthday

ETHNIC AFFINITY (demographics)

  • African American
  • Asian American
  • Hispanic (US-All)
  • Hispanic (US-Bilingual)

GENERATION (demographics)

  • Baby Boomers
  • Millennials
  • Generation X

FRIENDS OF (demographics)

  • Friends of Newly Engaged
  • Friends of Newlywed
  • Friends of Recently Moved
  • Friends of Upcoming Birthday

AGE (demographics)

  • Select between age 13 and 65+

GENDER (demographics)

  • All
  • Men
  • Woman

CONNECTIONS

FAN PAGE (connections)

  • People who like your page
  • Friends of people who like your page
  • Exclude people who like your page
  • Advanced combinations including Apps & Events

APP (connections)

  • People who used your app
  • Friends of people who used your app
  • Exclude people who used your app
  • Advanced combinations including Fan Pages & Events

EVENTS (connections)

  • People who are going to your event
  • Friends of people who are going to your event
  • Exclude people who are going to your event
  • Advanced combinations including Fan Pages & Apps

INTERESTS

(based on what they have shown interest in on Facebook - they liked, shared, etc specific posts to the interests listed below)

HOBBIES & ACTIVITIES (interests)

Arts & Music

  • Acting
  • Crafts
  • Dance
  • Drawing
  • Drums
  • Fine Art
  • Guitar
  • Painting
  • Performing Arts
  • Photography
  • Sculpture
  • Singing
  • Writing

Pets

  • Birds
  • Cats
  • Dogs
  • Fish
  • Horses
  • Pet Food
  • Reptiles
  • Rabbits

Politcs & Social Isusues

  • Charity & Causes
  • Community Issues
  • Environmentalism
  • Law
  • Military
  • Politcs
  • Religion
  • Sustainability
  • Veterans
  • Volunteering

Current Events

Do it yourself (DIY)

  • Do it yourself
  • Furniture
  • Gardening
  • Home Appliance
  • Home Improvement

Travel

  • Adventure Travel
  • Air Travel
  • Beaches
  • Car Rentals
  • Cruises
  • Ecotourism
  • Hotel
  • Lakes
  • Mountains
  • Nature
  • Theme Parks
  • Tourism
  • Vacations

Vehicles

  • Automobiles
  • Boats
  • Electric Vehicle
  • Hybrids
  • Minivan
  • Motorcycles
  • RVs
  • SUVs
  • Scooters
  • Trucks

ENTERTAINMENT (interests)

Games

  • Action Games
  • Board Games
  • Browser Games
  • Card Games
  • Casino Games
  • First-person Shooter Games
  • Gambling
  • Massively Multiplayer Online Games
  • Massively Multiplayer Role Playing Games
  • Online Games
  • Online Poker
  • Puzzle Video Games
  • Racing Games
  • Role-playing Games
  • Shooter Games
  • Simulation Games
  • Sports Games
  • Strategy Games
  • Video Games
  • Word Games

Life Events

  • Ballet
  • Bars
  • Concerts
  • Dancehalls
  • Music Festivals
  • Nightclubs
  • Parties
  • Plays
  • Theatre

TV

  • TV Comedies
  • TV Game Shows
  • TV Reality Shows
  • TV Talk Shows

Movies

  • Action Movies
  • Animated Movies
  • Anime Movies
  • Bollywood Movies
  • Comedy Movies
  • Documentary Movies
  • Drama Movies
  • Fantasy Movies
  • Horror Movies
  • Musical Theater
  • Science Fiction Movies
  • Thriller Movies

Music

  • Blues Music
  • Classical Music
  • Country Music
  • Dance Music
  • Electronic
  • Gospel
  • Heavy Metal Music
  • Hip Hop Music
  • Jazz Music
  • Music Videos
  • Pop Music
  • Rhythm & Blues Music
  • Rock Music
  • Soul Music

Reading

  • Comics
  • E-books
  • Fiction Books
  • Literature
  • Magazine
  • Manga
  • Mystery Fiction
  • Newspaper
  • Non-fiction Books
  • Romance Novels

BUSINESS & INDUSTRY (interests)

Advertising

Agriculture Architecture

Aviation

Banking

  • Investment Banking
  • Online Banking
  • Retail Banking

Business

Construction

Design

  • Fashion Design
  • Graphic Design
  • Interior Design

Economics

Engineering

Entrepreneurship

Health Care

Higher Education

Management

Marketing

Nursing

Online

  • Digital Marketing
  • Display Marketing
  • Email marketing
  • Online Advertising
  • SEO
  • Social Media
  • Social Media Marketing
  • Web Design
  • Web Development
  • Web Hosting

Personal Finance

  • Credit Cards
  • Insurance
  • Investment
  • Mortgage Loans

Real Estate

Retail

Sales

Science

Small Business

SPORTS & OUTDOORS (interests)

Sports

  • American Football
  • Association Football (Soccer)
  • Auto Racing
  • Baseball
  • Basketball
  • College Football
  • Golf
  • Marathon
  • Skiing
  • Snowboarding
  • Swimming
  • Tennis
  • Triathlons
  • Volleyball

Outdoor Recreation

  • Boating
  • Camping
  • Fishing
  • Hiking
  • Horseback Riding
  • Hunting
  • Mountain Biking
  • Surfing

SHOPPING & FASHION (interests)

Beauty

  • Beauty Salons
  • Cosmetics
  • Fragrances
  • Hair Products
  • Spas
  • Tattoos

Clothing

  • Children's Clothing
  • Men's Cloathing
  • Shoes
  • Women's Clothing

Toys

Fashion Accessories

  • Dresses
  • Handbags
  • Jewelry
  • Sunglasses

Shopping

  • Boutiques
  • Coupons
  • Discount Stores
  • Luxury Goods
  • Online Shopping
  • Shopping Malls

TECHNOLOGY (interests)

Consumer Electronics

  • Audio Equipment
  • Camcorders & Cameras
  • eBook readers
  • GPS devices
  • Game consoles
  • Mobile Phones
  • Portable Media Players
  • Projectors
  • Smartphones
  • Television

Computer

  • Computer Memory
  • Computer Monitors
  • Computer Processors
  • Computer Servers
  • Desktop Computers
  • Free Software
  • Hard Drives
  • Network Storage
  • Software
  • Tablet Computers

FOOD & DRINK (interests)

Alcoholic Beverages

  • Beer
  • Distilled Beverage
  • Wine

Cooking

  • Baking
  • Recipes

Cuisine

  • Chinese Cuisine
  • French Cuisine
  • German Cuisine
  • Greek Cuisine
  • Indian Cuisine
  • Italian Cuisine
  • Japanese Cuisine
  • Korean Cuisine
  • Latin American Cuisine
  • Mexican Cuisine
  • Middle Eastern Cuisine
  • Spanish Cuisine
  • Thai Cuisine
  • Vietnamese Cuisine

Beverages

  • Coffee
  • Energy Drinks
  • Juice
  • Soft Drinks
  • Tea

Food

  • BBQ
  • Chocolate
  • Desserts
  • Fast Food
  • Organic Food
  • Pizza
  • Seafood
  • Veganism
  • Vegetarianism

Restaurant

  • Coffeehouses
  • Diners
  • Fast Casual Restaurants
  • Fast Food Restaurants

FITNESS & WELLNESS (interests)

  • Bodybuilding
  • Dieting
  • Gyms
  • Meditation
  • Nutrition
  • Physical Exercise
  • Physical Fitness
  • Running
  • Weight Training
  • Yoga
  • Zumba

FAMILY & RELATIONSHIPS (interests)

  • Family
  • Fatherhood
  • Motherhood
  • Friendship
  • Dating
  • Marriage
  • Weddings
  • Parenting

CUSTOM AUDIENCES

WEBSITE TRAFFIC (custom audiences)

Create a list of people who visit your website or view specific web pages (Max: 180 Days) or specific web pages ( Max: 180 Days).

  • Anyone who visits your website
  • People who visit specific web pages
  • People visiting specific web pages but not others
  • People who haven't visited in a certain amount of time
  • Based on time spent on your website
  • Custom Combination

CUSTOMER FILE (custom audiences)

Use a customer file to match your customers with people on Facebook and create an audience from the matches.

  • Email
  • Phone
  • Mobile Advertiser ID
  • First Name
  • Last Name
  • Zip Code
  • City
  • State/Province
  • Country
  • Date of Birth
  • Year of Birth
  • Gender
  • Age
  • Facebook APP User ID
  • Facebook Page User ID

ENGAGEMENT ON FACEBOOK (custom audiences)

Create a list of people who have engaged with your content on Facebook.

  • Video Views
  • People who viewed 25%, 505. 75%, 95%.
  • Lead Ads [Max: 90 Days]
  • Anyone who opened this form
  • People who openede but didn't submit form
  • People who opened and submitted form
  • Canvas [Max: 365 Days]
  • People who opened this Canvas
  • People who clicked any links in this Canvas
  • Link Sharing [Max: 30 Days]

LOOKALIKE AUDIENCE (custom audiences)

Find new people on Facebook who are similar to your most valuable audiences.

  • Source Custom Audience
  • Audience Size [1-10% of Country]
  • Country

APP ACTIVITY (custom audiences)

Create a list of people who have taken a specific action in your app or game.

  • Action Taken
  • Action Not Taken

BEHAVIORS

(based on past/present behaviors)

AUTOMOTIVE (behaviors)

  • Motorcycle
  • Purchases (New and Used)
  • New Vehicle buyers (Near Market)
  • Style [10+ Vehicle Types]
  • New vehicle Shoppers (In market)
  • Make [30+ Auto Manufactures]
  • New Vehicle Shoppers ˙(Max in market)
  • All
  • Owners
  • Aftermarket
  • Purchased [0-48+Months Ago]
  • Style [10+ Vehicle Types]
  • Vehicle Age [0-20+ Years]
  • Vehicle Price [Less than $20k-$75k+]
  • Purchase Type
  • Vehicle Price
  • Buy New (In or Near Market)
  • Buy New or used (In or Near Market)
  • Buy used (In Market)
  • Lease (In Market)
  • Used vehicle buyers [10+Vehicle Types]

FINANCIAL (behaviors)

Financial

  • Credit union Member
  • National Bank Customers
  • Regional Bank Customers

Investments

  • Full-Service Investors
  • High Likely Investors

Cards

  • High End Department Store Cards
  • Premium Credit Cards
  • Primarily Cash
  • Primarily Credit Cards
  • Travel & Entertainment Cards

Independent Investors

  • Likely Investors
  • Personal Investments
  • Real Estate Investments
  • Semi-Independent Investors

Spending Methods

  • 1-9 Lines of Credit
  • Active Credit Card User
  • Any Card Type
  • Bank Cards
  • Debit Card
  • Gas, Department & Retail Store

MOBILE DEVICE USER (behaviors)

  • All Mobile Devices by Brand [20+ Manufacturers]
  • All Mobile Devices by OS
  • All Mobile Devices
  • All Android Devices
  • All IOS Devices
  • Windows Phone
  • Feature Devices
  • Network Connection 2G, 3G & 4G
  • Wifi Connection
  • New Smartphone & Tablet

Owners

  • Smartphone Owners
  • Smartphones & Tablets

DIGITAL ACTIVITIES (behaviors)

  • Operating System Used
  • Canvas Gaming
  • Average Engagement [0/7 days-7/7days]
  • Played [Yesterday-Last 14 days]
  • Console Gamers
  • Event Creators
  • FB Payments [All, Higher than Average, Recent]
  • FB Page Admins
  • Internet Browser Used [Chrome, Firefox, IE, Opera, Safari]
  • Windows 7, 8, Vista, XP
  • Mac OS X
  • Photo Uploaders
  • Primary Email Domain [AOL, Apple, Gmail, Hotmail, MSN, Yahoo]
  • Small Business Owners
  • Techology Adopters (Early & Late)

TRAVEL (behaviors)

  • All Frequent Travelers
  • Business Travelers (US & International)
  • Casino Vacations
  • Commuters
  • Cruises
  • Currently Traveling
  • Family Vacations
  • Frequent International Travelers
  • Frequent Flyers
  • Leisure Travelers
  • Personal Travelers (US & International)
  • Returned from Trip [1 Week, 2 Weeks Ago]
  • Timeshares
  • Used Travel App [2 Weeks, 1 Month]

BUSINESS-TO-BUSINESS (behaviors)

  • Company Size [Under 10 - 5,000 Employees]
  • Industry
  • Agriculture
  • Business Services
  • Construction
  • Consumer Services
  • Cultural & Recreation
  • Education
  • Finance
  • Government
  • Healthcare
  • Hospitality & Travel
  • Insurance
  • Legal
  • Logistics & Transportation
  • Manufacturing
  • Media & Internet
  • Real Estate
  • Restaurant
  • Retail
  • Telecommunications
  • Wholesale Trade
  • Seniority
  • Executive / C-Suite
  • Mid-Management

SEASONAL & EVENTS (behaviors)

  • Baseball
  • College Football
  • Cricket
  • Fall Football
  • Professional Football
  • Rugby

RESIDENTIAL PROFILES (behaviors)

  • Length of Residence [1-6+ years]
  • Likely to Move
  • New Movers
  • Recent Home Buyer
  • Recent Mortgage Borrower

JOB ROLE (behaviors)

  • Corporate Executives
  • Financial Professionals
  • Farmers

PURCHASE BEHAVIOR (behaviors)

Business Purchase

  • Business Marketing
  • Maintenance, Repair & Operations

Buyer Profiles

  • Coupon Users
  • DIYers
  • Fashionistas
  • Foodies
  • Gadget Enthusiasts
  • Gamers
  • Green Living
  • Healthy & Fit
  • Outdoor Enthusiasts
  • Shoppers
  • Skiing, Golfing & Boating
  • Spa Enthausiasts
  • Sportsmen
  • Trend Homemakers
  • Clothing
  • Men's
  • Women's
  • Seasonal

Food & Drink

  • Alcoholic Bevarages
  • Bakery
  • Beverages
  • Cereal
  • Childern's Food
  • Condiments & Dressing
  • Cooking Supplies
  • Dairy & Eggs
  • Fresh & Healthy
  • Frozen Food
  • Grocery Shopper Type
  • Health Food
  • Home Cooking & Grilling
  • Meat & Seafood
  • Soup
  • Sweets & Snacks
  • Vegetarian

Health & Beauty

  • Allergy Relief
  • Antiperspirants & Deodorants
  • Beauty Products & Accessories
  • Cosmetics
  • Cough & Cold Relief
  • Fragrance
  • Hair Care
  • Health & Wellness Buyers
  • Men's Grooming
  • Oral Care
  • Over-the-counter Medication
  • Pain Relief
  • Skin Care
  • Sun Care
  • Vitamins & Supplements

Home & Garden

  • Entertaining
  • Home Improvement
  • Home Renovation
  • Organization
  • Tools

Household Products

  • Cleaning Supplies
  • Food Storage
  • Green Cleaners & Supplies
  • Laundry Supplies

Kids Products

  • Baby Care
  • Baby Toys
  • Children's Products

 
 

Pet Products

  • Cat Food & Products
  • Cat Owners
  • Cat Products
  • Dog Food & Products
  • Dog Owners
  • Dog Products
  • Other Pet Products
  • Pet Care Products
  • Pet Products

Purchase Habits

  • Above Average Spending
  • Offline Buyers
  • Online Buyers
  • Purchase Types
  • Appliances & Accessories
  • Arts & Crafts
  • Baby Products
  • Beauty Accessories
  • Books
  • Children's Apparel
  • Collectibles
  • Consumer Electronic Buyers
  • Cosmetics
  • Electronics
  • Gift Products
  • High-end Home Decor
  • Home Furnishings
  • Home Office
  • Low-end Home Decor
  • Men's Apparel
  • Music & Videos
  • Restaurant
  • Senior Products
  • Shoes
  • Small & Home Office Products
  • Software
  • Speciality Foods & Gifts

Sports & Outdoors

  • Tools & Electronics
  • Toys
  • Travel Supplies
  • Upscale Travel & Services
  • Women's Apparel
  • Sports & Outdoors
  • Cycling
  • Fishing
  • Fitness
  • Golf & Tennis
  • Hiking & Camping
  • Hunting
  • Running
  • Winter Sports

Store Types

  • Department Stores
  • Discount Department Stores
  • Gift Shoppers
  • Gyms & Fitness Clubs
  • High-end Retail
  • Low-end Department Stores
  • Luxury Store

Subscription Services

  • Auto Insurance Online
  • Higher Education
  • Mortgage Online
  • Prepaid Debit Cards
  • Satellite TV

Technology

  • Kindle eReader
  • Use an eReader

EXPATS (behaviors)

  • All
  • Argentina
  • Australia
  • Austria
  • Bangladesh
  • Brazil
  • Cameroon
  • Canada
  • Chile
  • China
  • Colombia
  • Egypt
  • Ethiopia
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Kenya
  • Malaysia
  • Mexico
  • Morocco
  • Nepal
  • New Zealand
  • Nigeria
  • Pakistan
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Romania
  • Russia
  • Saudi Arabia
  • Senegal
  • Serbia
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Switzerland
  • Turkey
  • UAE
  • UK
  • USA
  • Venezuela
  • Vietnam

CHARITABLE DONATIONS (behaviors)

  • All Charitable Donations
  • Animal Welfare
  • Arts & Culture
  • Cancer Cause
  • Children's Causes
  • World Relief
  • Environmental & Wildlife
  • Health
  • Political
  • Religious
  • Veterans

MORE CATEGORIES (behaviors)

  • Facebook Categories
  • Affinity for High Value Good (India)
  • Fast Food
  • Nail Care